Marketing versus Technology: The Future Development of LED Lighting

This is the best of times and the worst of times. In 2011, the Chinese lighting industry stood on a watershed. On the one hand, the rare-earth prices skyrocketing, the upstream phosphor price six months soared 10 times, lead to industry marvel: the future of China's energy-saving lamp market is attributed to several giant. On the other hand, in the past two years, domestic lighting enterprises have listed some lighting companies began to invest in the CCTV generous public financing, further increasing competition.

Guangzhou International Lighting Fair Exhibitors attracted more than 50,000 audience and the number of overseas visitors, and over the years has been the world's second-largest lighting show. Frankfurt Lighting Fair this year jumped more than Germany, the largest in the world's largest lighting exhibition. Fanatical gathering of domestic and foreign capital,are quietly changing the lighting market in China.

With three decades of reform and opening up, China has become the world's largest producer and exporter of lighting appliances country, according to statistics, 80% of the world's energy-saving lamps are produced in China, China is the world's manufacturing center of the real energy-saving lamps. Most of these brands is hovering in the low-end market, Philips and other high-end foreign brands entrenched. According to industry sources, the current state of the domestic lighting market in a rudderless, as one of the best of the industry's leading brand is now the possession of indoor lighting and LED outdoor lighting market share is less than 2%, this market is highly fragmented situation open capital giant are endless imagination.

According to Freedonia data, from 2007 to 2014, the growth rate of China's lighting market is expected to be higher than the global growth rate, the share of the global market share of light source products industry in China is expected to increase from 15.4% in 2007 to 21% in 2014. Besides we see domestic lighting enterprises have listed, leveraging the capital market, last year's breakthrough billions of U.S. Corps reached the high-profile lighting industry. While domestic capital cheerleaders, foreign capital but also the secret layout a long time. In addition to Philips GE magnates to increase investment in the Chinese market, we found that the global automatic control giant Honeywell for the first time in the world's largest lighting exhibition lighting business group independent debut! It is reported that Honeywell Seoul automatic control technology international reputation, once for the 1969 American astronaut landing on the moon for the first time to provide technical support. Today, Honeywell attention to China's lighting market.